We developed these resources to help guide and standardize your own UX research activities.

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Basic UX Checklist

Use the Basic UX checklist when starting a project. One-by-one check off the list items as you verify the design accommodates them. Do this again in the middle of the project, and one last time in the end.

Card Sorting

Card sorting is a method that provided user-centered information architecture. This method ensures the structure of your designs matches your users mental.

Design Charrettes

Design Charrettes are hand-drawn, comic style, sketches used to visually explore the interactions between people and products or services.

Error Priority Matrix

To prioritize errors, use a matrix with error severity on the x-axis and the user loads on the y-axis. Assigning scores to errors allows you to know which errors to fix first.

Expert Reviews

Expert reviews are when 2 or 3 usability experts walk through a design and score its usability against the Nielsen Norman Group’s 10 usability heuristics. They are best used for gathering feedback on early designs. Expert reviews are conducted quickly and at a low cost.

Journey Mapping

Journey mapping is a way of presenting and describing every important step of a complex experience in a single overview document.

Root Cause Analysis (5 Whys)

Root cause analysis, also known as the 5 Whys, is a method designed to help UX practitioners investigate the root cause of a problem which contributes to finding its best solution. Root cause analysis aims to dig deep into a specific problem to identify the primary cause behind it.

Usability Test Script Template

Usability testing is by far the most effective way to gather qualitative user data. No other method can rival watching real users interact with your designs in real-world scenarios.

Use this example script to help guide and standardize your own test scripts.

User Interviews

User interviews are one of the most flexible research tools available to the UX profession. They are used in multiple phases of the design process to gather information from experts, users and other stakeholders.

UX Personas

UX Personas are fictional characters created from qualitative that represent a specific user segment. They are useful in considering the goals, desires, and frustrations of users to help to guide decisions about designs.


Wireframing is the quickest method to realize and communicate the fundamental structure or functions of a product or system design.

Recent Articles

3 User-Centered Research Methods You Should Start Today

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Everyone seems to claim they practice user-centered design nowadays. My questions are what and how. What user-centered research methods are people using? How are those findings affecting the designs? What do most people mean when they say user-centered design? Here are three research activities you can do today that will make your user-centered design claims 100% valid.

6 Tips for Usability Testing at Trade Shows

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Usability testing at trade shows is challenging but totally worth it. Trade shows are uniquely suited for quick and thorough data gathering. They are the only environment where you'll find a captive audience of real users, primed to help your research initiatives. The bad news is, with this fantastic opportunity comes a handful of specific challenges.

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